Ellis

Attributed via App Store subscription receipts joined to AppsFlyer OneLink (meetellis.onelink.me/a8fV) with campaign labels for quiz result, email 1, and email 3 redemption.

• WarningEmail gate is losing 47% of completers

  Step 5 converts at 53% — well below the 72% you're getting on Caregiver. The gate sits before the full Ellis answer shows. Try moving it to after the personalized memory-journal preview, or soften the copy to acknowledge the emotional weight of the conversation.

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• WinCaregiver branch is your strongest audience

  72% completion · 62% CTA click rate · +18% week over week. Caregivers Googling at 3am convert best. Consider weighting Meta spend toward caregiver intent keywords and lookalike audiences built from this branch's captured contacts.

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• OpportunityScan branch usage is 18% — could be 2-3×

  Only 18% of eligible sessions land on the scan upload flow. Users self-report they didn't notice the option. Try surfacing 'Have a scan or report?' earlier in the intent step, not only as a branch at step 3.

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• WarningPatient branch has 30% higher time-on-page than completion

  Patients spend 6.8 min (vs Caregiver's 4.2) but convert 20 points lower. The free-text 'tell me what's on your mind' step runs long for patients who are processing newly received diagnoses. Consider a softer auto-advance or a 'you can come back any time' nudge.

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